# identity.md

## Organization Overview
- **Company Name:** Heirloom™
- **Mission:** To help customers create the garden of their dreams by providing own-root, rare, and modern roses that last a lifetime, along with premium perennials, vibrant spring bulbs, and everything needed for a thriving garden, all with a commitment to quality and sustainability.
- **Company Structure and Legal Entity:** Family-owned nursery
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (Leadership link: https://heirloomroses.com/products/founders-fish-fertilizer)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to quality and sustainability, focusing on providing long-lasting, thriving plants and ensuring customer satisfaction. (About link: https://heirloomroses.com/blogs/about-us-ordering/about)

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in offering own-root roses, including rare and modern varieties like David Austin Roses, alongside a selection of perennials and spring bulbs. Provides a 1-year guarantee and free shipping on qualifying orders.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.